The short version

What is a B Corporation?

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. There are over 2,500+ Certified B Corps in the world including Patagonia, Ben & Jerry’s and King Arthur Flour.

My company, Advance Humanity, was one of the first dozen Certified B Corps in Vermont. I also helped lead the certification of the first Certified B Corps in Asia in 2010.

B Corps 101

The talk and the course primer

I’ve presented on B Corps in workshops around the world, including this presentation to Vistage below.

B Corps 101 course primerThe slides from the course, in four parts: the history of the movement, the benefits for B Corps, the assessment process, and certification. Free PDF, 56 pages.

Download PDF
Want to see more?

From nonprofit to B Corp

In 2017 I interviewed Karim Abouelnaga about converting Practice Makes Perfect from a 501(c)3 nonprofit into a benefit corporation — watch our conversation.

Why B Corps are winning awards

Here are some videos to explain what B Corps do and why they are winning awards around the world.

B Lab

The B Corp Anthem

The movement in two minutes: what it means to use business as a force for good.

Skoll Foundation · 2014

B Lab wins the Skoll Award

B Lab’s founders, Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, receive the 2014 Skoll Award for Social Entrepreneurship.

The Aspen Institute · 2015

B Lab wins the McNulty Prize

B Lab receives the 2015 John P. McNulty Prize for bold leadership.

Want to read more?

Learn more from B Lab

B Lab, the nonprofit that certifies B Corps, keeps the most current facts, the directory of every Certified B Corp, and the B Impact Assessment any company can take for free at bcorporation.net.

While you’re here

One short essay on optimism, purpose, and enough — every Saturday morning.

No spam. Unsubscribe anytime.